Create Your Dream Business Week 3!

Building trust with your audience is key, starting with forging connections. But not just any connection – we’re talking about those heart-to-heart, genuine emotional bonds.

So, how do you make that connection? It’s all about sharing your story and revealing the driving force behind what you do. That’s where your WHY comes into play.

This week, let’s dive deep into discovering your WHY and articulating it into a powerful statement.

Once we’ve got your WHY nailed down, we’ll start painting a picture of your dream clients and customers. Get ready to uncover the magic that happens when your passion meets your purpose!

Week 3 Dream Client Workshop

Review the previous week material, click the images below.

Week 3 – Part 1:  Your Why Statement

As a small business owner, establishing trust with your audience is paramount for success. And trust isn’t just built on surface-level interactions – it’s about creating genuine, heartfelt connections.

But how do you cultivate these connections? By sharing your story and uncovering the core motivation driving your business – your WHY. Your WHY isn’t just a statement; it’s the essence of your brand, the soul behind your endeavors. Crafting a compelling WHY statement not only helps you connect with your audience on a deeper level but also sets you apart from the competition.

Moreover, having a clear WHY statement serves as a guiding light for your business decisions. It helps you stay focused on your mission and values, ensuring that every action you take aligns with your purpose. Plus, it empowers you to attract like-minded customers who resonate with your vision, leading to more meaningful and long-lasting relationships.

So, let’s embark on this journey of self-discovery together. Let’s uncover your WHY and watch as it transforms not only your business but also your connection with your dream clients and customers. Get ready to ignite the magic where passion meets purpose!

Week 3 Part 1: Tasks

1) Watch the video above.

2) Watch Simon Sinek’s video mentioned in my video –

3) Create Your WHY statement – Post it in the FB group so we can chat about it.

Week 3 – Part 2:  Your Dream Client (ICA)

When establishing a business, the temptation to accept every client or customer can be overwhelming. However, operating in this scarcity mindset—where you fear losing clients if you don’t accept them all—can hinder your ability to build the business of your dreams. I’ve personally experienced this struggle, taking on every project even when it wasn’t the right fit. For me, that led to burnout, and I don’t want that for you.

To guide you toward your ideal clients, consider creating an ideal client avatar. This detailed representation of your hypothetical perfect customer is based on market research that you will gather. You can use your existing clients or identify people you would LOVE to work with. Your profile encompasses various aspects:

  1. Demographic Characteristics: Understand the age, gender, location, and other relevant demographic details of your dream client.
  2. Firmographic Traits: Dive into specifics about the type of organizations you thrive working with. Consider industry, company size, revenue, and technology stack.
  3. Psychographic Insights: Explore the motivations, pain points, communication preferences, and decision-making factors of individual decision-makers within your ideal client companies.
  4. Buying Patterns and Goals: Learn about their purchasing behavior and what they hope to achieve through your products or services.

Once you’ve crafted this profile, use it strategically. Tailor your marketing, sales, social media and other content efforts to attract and retain the most valuable and compatible clients. By doing so, you’ll create a more focused and effective approach to business growth.

Remember, your ideal client profile is like a compass—it guides you toward the clients you genuinely want to work with and as you market to the ideal client specifically, you attract them to you.  This helps to ensure a mutually beneficial partnership. So, zero in on your dream clients and let these insights shape your business journey!

Week 3 Part 2: Tasks

1) Watch my the video above.

2) Use the prompts in the video to make notes about who you want to work with.

3) Create a Ideal Client/Customer Avatar listing out all the characteristics of this ideal person.

4) Advanced step – write a letter to your ICA explaining why your product or service is what they need and how it will make their life easier and more fulfilling.

5) Follow up with us in the Facebook group. Share with us the information you are comfortable sharing. If you need help – I’m here. In the Facebook group, or in email (

Head on over to the Facebook Group to Chat

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