For me, creating a business has been about one part gut instinct and the rest trial and error. Early on in my career, I thankfully learned that you must be willing to pivot in order to survive in business. It doesn’t matter if you work in the corporate world, or as a solopreneur, keeping current in your knowledge and being willing to change course in your journey is key to remaining marketable. I’ve learned so many things over the last 25+ years in my career, but three things that I wish I knew when I created my first online business are: