Welcome! I’m Dana, a wife to an amazing man and married for almost 30 years, a proud mother to an incredible daughter, and a passionate individual with a penchant for creativity, crafting, and all things “DIY.” As a self-proclaimed Do It Yourselfer, always eager to dive into new projects and challenges.

My journey is marked by a unique blend of education, experience, and skills cultivated through a love of learning and personal development. Armed with a BS in Human Resources Management and a Minor in Psychology from Auburn University, I hold certifications in various areas, including SHRM-SCP, Professional Organizer & Productivity Coach, Process & Information Mapping, Access Database Design, Business Coach, Website Design, Certified Essential Oils Specialist, Reiki Level 1\2, Certified Travel Advisor, and Facilitator in The SHIFT Method.

For close to three decades, I’ve been coaching individuals and teams, guiding them to reach their highest potential. In 2004, I ventured into the entrepreneurial world as a consultant, collaborating with diverse professionals across corporate, manufacturing, utilities, small business, entrepreneurs, and most recently, families and natural health practitioners delving into the benefits of essential oils. The common thread? People. Regardless of the setting or role, we all harbor negative stories that need a shift.

Unique Set of Skills – My Bio

My Diverse Training Background

Curious about my training? I bring a wealth of knowledge and expertise from a diverse educational background, encompassing various areas to enrich our coaching journey. Here’s a glimpse:

  • Subconscious Transformational Facilitation: Harnessing ethical elements of Neuro-Linguistic Programming (NLP), Hypnosis, Emotional Freedom Techniques (EFT), Trauma Awareness, TIME Techniques, and Life & Success Coaching. This approach delves into transformative practices to empower subconscious shifts.
  • Smart Goal Setting and Performance Management: Adept in designing and implementing Smart Goal Setting methodologies and Performance Management Processes to guide you toward targeted and measurable achievements.
  • Process Mapping and SOP Creation: Proficient in creating Process Maps and Standard Operating Procedures (SOPs) to streamline workflows and enhance efficiency in both personal and professional domains.
  • Professional Organizing for Increased Productivity: Leveraging skills in Professional Organizing to enhance productivity, providing strategies and solutions to create organized and efficient spaces.
  • Human Resources Management Expertise: Drawing from extensive Human Resources Management knowledge, including specialized courses in Psychology, Personal Development, Leadership Development & Training, Interview Techniques, and Situational Investigation.

Why Choose This Diverse Skill Set?My eclectic training background allows me to tailor our coaching experience to your unique needs. Whether delving into subconscious transformation, goal setting, process optimization, organization, or human resources, rest assured that I bring a comprehensive toolkit to elevate your coaching journey.

Zone of Genius: A Continuous Journey

Finding my Zone of Genius, as described by Gay Hendricks in “The Big Leap,” remains an ongoing process. Along the way, I’ve navigated the learning curve, applying my skills to create a business I love. I thrive on the excitement of uncovering unique gifts, finding a niche, developing action plans, and designing businesses. That’s my thing! My true coaching ability surfaces when helping individuals see their potential, overcome insecurities, and shine.

Coaching Philosophy: Guiding Your Journey to Possibilities

As a coach and facilitator, I guide you in evaluating what you truly want from life. We delve into what’s currently working, the outcomes you wish to create, and the roadblocks standing in your way. Together, we map out a plan for you to become resourceful and make it happen. While it may sound simple, we both know it’s far from it. Yet, together, we can shift old beliefs, shed the history anchoring you to limiting thinking, and focus on the future and the amazing possibilities you can create.

Join me on this empowering journey of transformation, self-discovery, and the realization of your untapped potential.

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“Whether you think you can, or think you can’t, you’re right.”   – Henry Ford

How It All Started: A Journey from Manufacturing to Empowerment

My career journey kicked off in the world of Manufacturing, where I swiftly realized that life in Human Resources could be stressful, negative, and draining. HR professionals often find themselves thrust into roles as enforcers, judges, and coaches without the influence to shape the rules they follow. Determined to make a positive impact, I delved into areas I enjoyed, managing people and processes. This journey equipped me with skills in creating standard operating procedures, coaching employees and supervisors, employee development, and benefit management. I seamlessly merged these skills to help HR professionals bridge the gap between ‘people stuff’ and technology.

As life unfolded, I craved a focus on family and decided to create a business centered around my passion. In 2004, I carved out a unique niche, establishing my consulting business. Primarily focusing on Human Resources consulting, system creation, and organizational strategies for teams and professionals, I had the privilege of working with businesses of all sizes and industries. From entrepreneurs and small businesses to large corporations in diverse fields like art, photography, auto body custom paint, manufacturing, and power utility, I discovered a universal truth—people are people, regardless of the company’s size or industry.

Why Clarity Coaching?

Over the years, I’ve witnessed individuals grappling with self-doubt, believing they aren’t smart enough, or lacking what it takes to achieve their dreams. Traumas, big and small, shape who we are, leading us to gather stories on repeat.

Clarity Coaching is about identifying, shifting, and rewriting these negative narratives. These stories often manifest in subtle, hidden ways.

My role as a Facilitator is to help you focus on the stories you’ve picked up. These stories can manifest in various hidden ways, affecting your mindset and actions. I support you in your own analysis, helping you identify the root causes and guiding you toward your best next steps. It’s not about telling you what to do; it’s about empowering you to discover it for yourself.

Together, we employ tools and thought-provoking questions to rewrite those narratives and pave the way for a transformative journey.

Coaching vs. Therapy: A Unique Approach

While therapy delves into the details of the past and analyzes them, coaching takes a different path. In coaching, we acknowledge old stories without reliving the emotional experiences. Instead, we focus on creating shifts in thinking patterns and rewriting those stories for a future filled with empowerment and possibility.

Join me on this journey of transformation and self-discovery. Let’s rewrite your stories and unlock the potential within you.


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